Public Relations Public Relations is all about creating “buzz.” In this phase you will work to manage and optimize the spread of information between the library and the community. Message, Marketing & Media: Making them work for your Library Referendum [MHLS Campaign Institute Workshop / Communication Services] Making the Case with Statistics & Research [MHLS] Marketing & PR [MHLS] Start With Why: How great leaders inspire action, Simon Sinek TEDx talk Telling your story: the case statement [Joyaux Associates] Library Use Value Calculator [MHLS] Crafting Your Message / Target Your Audience Worksheet [American Library Association Advocacy University] Facebook Ads [Facebook]
